Wednesday, January 25, 2012

Day 239: If I Ruled Lichtenstein... Commercial Would Only Refer To Businesses, Not Ads

Even though it's embarrassing, I'm going to admit it: I watch 90210 (yes, the lame, second-generation version with the bone-thin actresses portraying Beverly Hills high school students who are somehow richer than Bill Gates.)

At the very beginning of the latest episode, we see the character of Austin worried about protecting his valuables.

All I have to say is, really, 90210? Really? See what I mean:


In case you couldn't hear it, or missed some of these necessary plot gems, here's what Austin said:

"I checked the windows and I'm on State Farm's website right now trying to get a quote on renters insurance," he says. [Camera pans across his laptop screen, showing State Farm's website.] ... "Check it out," he says to two of his costars, showing them the screen. "I'm actually saving money by bundling it with the policy I already have on my truck. That was easy enough. Now all I have to do is call my agent."


I already know that if I'm going to settle in and watch an hour-long show that I don't have on the DVR, I'm going to actually be watching the show for about 42 of the 60 minutes.

The rest of the time, I'm going to find something else to do so I don't have to watch too-loud ads for car insurance, carpet cleaners, and lawyers to call if I've been injured in an accident.

I don't mind the ancillary product placement, like the American Idol judges drinking out of Coca Cola glasses or the Extreme Makeover: Home Edition builders using Sears tools. It's the blatant, double-digit seconds of product placement that might as well have been a commercial that I have an issue with.

Or at least make Austin be topless while giving his State Farm spiel. That would at least be somewhat forgivable.

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