What is this place and why did they give it this name?
My Partner In Crime weighs in: T.G.I.Fridays, Red Lobster, Uno’s, Applebee’s, Ruby Tuesday’s. What do all of these things have in common? They’re all franchise restaurants. There are tons more, but you get the point. The point is that there are tons of them. With so much competition and so much of the same food, how do you tell one from the other?
Market researchers at Ruby Tuesday’s asked this same question. They wanted to set themselves apart from the competition. They tried a number of experiments. Failed ideas were some of the following:
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- A car wash/Tuesday’s (turned out to be a wash out *nyuck nyuck nyuck)
- An internet cafĂ©/Tuesday’s (it turns out, geeks can’t watch porn and rub one out in public while eating mozzarella sticks and chicken wings with the other hand.)
- A truck stop/Tuesday’s (no glory holes)
The list is pretty hefty, but these were the notables as you can see.
The researches saw that since breakfast was the most important meal of the day and received the highest votes from stoners/hung over crowds, the answer seemed apparent, an all breakfast Ruby Tuesday’s. The problem now was, do they change the entire theme or do they make breakfast available all day adding pressure to the kitchen? Again, as stated in a previous entry, “Some of the most complex questions have the simplest of answers.”
The answer was to open up a sister restaurant under the Tuesday’s name. Tuesday Mornings; the all breakfast, all the time restaurant. Enter music, fireworks and scantily clad dancing girls with too many daddy issues to bare.
*Note - contrary to popular belief Tuesday Mornings is, in fact, not the place where we go to think of questions for Tuesday posts. But how cool would it be to have an entire building dedicated for that one purpose.
My response: I saw this place and was immediately intreguied. It's commonly known that Tuesday is the lamest day of the week. Nothing ever happens on Tuesday, so when I saw this place, I assumed it was a magical place from Happyland that sat next to a gumdrop house on Lollypop Lane. In my mind, Tuesday Morning is a fantastic restaurant with amazing bite-sized finger foods. It's one where you can meet with friends on a Tuesday morning to enjoy each other's company and redeem Tuesdays from its status as the armpit of all the weekdays.
With this picture in mind, I pulled up to Tuesday morning and breezed in to see... well... nothing. Absolutely nothing but a pair of escalators.
Curious, I started down the escalator and entered a huge concrete room warehouse full of housewares, toys, and gifts. And the prices definitely were cheaper, although I went on a Saturday, and not on the first Tuesday of the month in the morning, which is when they have big events to celebrate their namesake.
I was definitely surprised at how wrong I was, and not at all pleasantly so because the quaint restaurant that I imagined was so pleasant.
So what is this place and why did they give it this name? A Ruby Tuesdays-owned breakfast restaurant where you can meet with friends to make a crappy day of the week a little better.
Or a warehouse for cheap housewares.